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Maddie Umali
Research
& Strategy
In my personal and professional life,
the people come first
People are at the center of everything Maddie Umali does. She sees them for who they authentically are and who they aspire to be. She accepts their complexities and contradictions, finding beauty and insight in the human experience. She illuminates people's stories, connects dots in new ways and shines light on what matters most.
Portfolio Highlights
The Pandemic Impact
A three-part series, checking in on Americans at different moments
of the pandemic
Digital Product Innovation for a Leading Paint Brand
Delve into a world of iterative product research
Maddie Umali Services
Insightful Research,
Brand Strategy & Storytelling
Contact
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