Maddie's Background

Throughout every stage of her life, you would find Maddie asking questions as a way to seek understanding. To her parents, Maddie consistently asking ‘why’ may have aired more on the side of annoying than charming or curious, but today, her insistence on knowing and understanding the ‘why’ has made her into an award-winning researcher and strategist. 

​

The magic Maddie brings to her work is not necessarily in the questions she asks, but the space she creates for the answer. After conducting hundreds of one-on-one, in-depth interviews, she knows the answers aren’t usually simple. They’re beautifully complex, often contradicting and incredibly interesting.

​

Her approach to research results in a deeper understanding of the human experience. Through her work, she inspires teams and clients to see things in a new or different way. Her storytelling style is guaranteed to leave you feeling something — awe, surprise, clarity, delight — as well as inspire action. 

​

Maddie’s portfolio of research spans across a wide variety of audiences, brands, industries and verticals. She is well versed in building a robust research practice, both within her agency as well as her client teams. 

​

In 2022, Maddie received a silver David Ogilvy Award for her research for U.S. Navy. In 2023, Maddie graduated from the Ascend Leadership Program for rising AAPI leaders.